Ferrero si ‘mangia’ la Kelsen  

Pubblicato da in data 11 Luglio 2019

Ferrero si 'mangia' la Kelsen

(Foto Adnkronos)

Pubblicato il: 12/07/2019 13:42

Nuova acquisizione per il gruppo Ferrero. Cth, holding belga collegata alla multinazionale dolciaria, ha annunciato oggi la firma di un accordo per acquisire dalla Campbell Soup Company il gruppo danese Kelsen produttore di due note marche di biscotti, Royal Dansk e Kjeldsens, vendute in oltre 100 paesi e con posizioni di leardership, in particolare, in Cina, Hong Kong e Usa.

Kelsen Group con sede in Danimarca, a Nørre Snede, ha generato negli ultimi dodici mesi vendite per circa 157 milioni di dollari. Nella transazione sono inclusi i due siti produttivi di Nørre Snede e Ribe. Con l’acquisizione, che dovrebbe concludersi nell’arco dei prossimi due mesi, la collegata del Gruppo Ferrero incrementerà la sua rilevanza nel mercato premium dei biscotti assortiti.


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